Scale-Up NZ ‘tags’ reveal cross-sector interest in CleanTech
Industry News
July 27, 2021

Scale-Up NZ ‘tags’ reveal cross-sector interest in CleanTech

Insights

Welcome to Scale-Up NZ’s first data dive!   

Scale-Up NZ’s data reveals industry insights, and identifies commercialisation and collaboration opportunities. Our series of in-depth articles will showcase these benefits using specific industry examples. 

This first in our data dive series explores Scale-Up NZ ‘tags’, and what they reveal about New Zealand’s CleanTech innovators. 

What are Scale-Up NZ tags?

Scale-Up NZ tags enable users to filter their search by specific capabilities and interests. Members can apply these tags to their profile to show their connection to a certain area, such as ‘sustainability’, enabling them to promote their products and interests to potential investors, mentors, or facilitators of entrepreneurship programmes. 

Tags and the CleanTech sector

As expected, our data shows businesses using CleanTech-related tags are predominantly within the CleanTech sector. However, many other sectors also use these tags; the next largest being Industrial Technologies (112), followed by Agri and Food Technologies (77), Consumer Electronics (51), and Software Applications (31). This suggests many New Zealand businesses align themselves with CleanTech, even if it’s not their sole focus. 

Companies with Cleantech Capabilities per Sector
Figure 1: Cleantech-related tags in different sectors

This also raises some interesting questions: Will more businesses incorporate CleanTech into their operations, or even their product development? As CleanTech becomes increasingly important to the global economy, and more businesses seek to operate 'sustainably', will CleanTech become an ‘umbrella industry’, relevant to multiple sectors?


Word chart reveals top three tags

To drill down further into these tags, we generated a ‘word chart’ (see below) to show the top three most-used tags Scale-Up NZ users apply.

Figure 2: CleanTech-related tags by size


The three most-used tags (aside from CleanTech) are ‘sustainable’ (80 businesses), ‘smart-mobility’ (62) and ‘clean-environment’ (31). Let’s see how each of these tags are split across sectors, starting off with ‘sustainable’.

A Power BI visual
Figure 3: Businesses tagged with ‘sustainable’ in each sector

Sustainable tag has cross-sector appeal

CleanTech businesses are the biggest users of the ‘sustainable’ tag; but it’s far from the only sector applying it. 

Agri and Food Technologies (20) follows the CleanTech sector (26), and Consumer Electronics (13) and Industrial Technologies (11) also use the tag. This suggests that, while these businesses might primarily sit in another sector, such as AgriTech or Consumer Products, they still see sustainability as an important aspect of their value offering. Foodtech business Yealands Wine, for example, is an award-winning wine producer that uses sustainable practices, and Consumer Electronics business, ElitePac, creates sustainable personal-care products. 

Smart-mobility tag gains traction 

Multiple sectors also use the ‘smart-mobility’ tag. The largest, by far, is Industrial Technologies (31), followed by Software Applications (13) and Consumer Electronics (7). Interestingly, however, the CleanTech sector doesn’t use this tag at all. One possible explanation is, as a capability, smart mobility relies on the expertise of other sectors, such as Industrial Technologies. Industrial Technology business, Herley Boats, for example, innovates for efficiency and renewable energy sources to power on-the-water vessels. Other businesses using the ‘smart-mobility’ tag, such as Rocket Lab, have a more indirect relationship with CleanTech, through its development of smart-mobility and satellite technology. 

Companies with Cleantech Capabilities per Sector
Figure 4:  Businesses tagged with ‘smart-mobility’ in each sector


A Power BI visual
Figure 5: Businesses tagged with ‘clean-environment’ in each sector


Clean-environment tag has broad use

The ‘clean-environment’ tag is predominantly used by ‘CleanTech’ businesses. This makes sense: if a business identifies ‘clean environment’ as one of its offerings or interests, more than likely they consider themselves a CleanTech business. Zincovery, for example,  focuses on extracting value from waste zinc, and has a direct impact on creating a clean environment. However, businesses in markedly different sectors also use the ‘clean-environment’ tag, such as Toha, which uses software to help coordinate environmental action, and Forage & Ferment, which focuses on sustainable packaging for its Foodtech products. Potentially, as New Zealand’s CleanTech industry grows, more businesses in other sectors will identify ‘clean-environment’ as one of their objectives or offerings. 


CleanTech-related tags predicted to grow

These data insights show CleanTech-related tags are already used much more broadly than just in the CleanTech sector. It’s reasonable to expect this will continue to grow, as CleanTech becomes increasingly important to the global economy. 

The examples we’ve touched on in this update are just a small snapshot of how businesses can use Scale-Up NZ data to gain valuable industry-specific insights. And this wealth of data is growing daily, as more users contribute to the platform. Please contact the Scale-Up New Zealand team, here, if you have a specific data request related to the innovation ecosystem. You can also check out our regularly updated insights on our data insights page.

New Zealand CleanTech Mission

Innovators, investors, corporates, government and others are working together to develop a globally competitive New Zealand CleanTech ecosystem. The aim is to grow businesses that develop innovative offerings, provide meaningful jobs and help solve climate change, water quality and resource-use problems for New Zealand and, importantly, the world. Find out more on the New Zealand CleanTech Mission website.


* Further detail on ‘sectors’ and ‘tags’ on Scale-Up NZ 

Sector refers to an overarching industry or wider product definition.  For example, the Software Applications sector refers to businesses  with software products as its main offering. 

Tags refer to more specific capabilities or interest areas, such as ‘smart-mobility’, ‘aquaculture’, ‘coronavirus’, and many more. This gives users greater insight into what a business does, regardless of what sector they’re in. 

Please note, our data insights are drawn from businesses currently visible on our Scale-Up NZ platform. Our data maps are continually evolving and upgrading, and we welcome data contributions from businesses and investors, to help us provide rich and valuable insights. 

More Information about the charts


Figure 1: Cleantech-related Tags in Different Sectors*

Cleantech visualisations

Data as of 7/27/21, 2:34 PM

Filtered by active (is 1), visible (is 1), sector (is Agro and Food Technologies, Cleantech, Consumer Electronics, Industrial Technologies, or Software Applications), tag_name (is smart-city, smart-grid, smart-home, algae, recycling, sustainable, sustainable-protein, sustainable-travel, renewable-energy, alternative-protein, clean-environment, clean-air, electric-vehicles, carbon-footprint-reducing, air-pollution, charging-stations, water-recycling, algae-products, biofuel, solar-energy, wind-power, waste-to-energy, cleantech, or smart-mobility), type (is New_Startup))

Figure 2: Cleantech-related Tags by Size

Data as of 7/27/21, 2:34 PM

Filtered by active (is 1), visible (is 1), tag_name (is algae, recycling, sustainable, sustainable-protein, cleantech, sustainable-travel, renewable-energy, alternative-protein, clean-environment, clean-air, electric-vehicles, carbon-footprint-reducing, air-pollution, smart-mobility, charging-stations, water-recycling, smart-home, smart-city, algae-products, biofuel, smart-grid, solar-energy, wind-power, or waste-to-energy), type (is New_Startup)

Figure 3: Companies Tagged with ‘sustainable’ over Sectors

Data as of 7/27/21, 2:34 PM

Filtered by active (is 1), visible (is 1), tag_name (is sustainable), type (is New_Startup)

Figure 4: Companies Tagged with ‘smart-mobility’ over Sectors

Data as of 7/27/21, 2:34 PM

Filtered by active (is 1), visible (is 1), tag_name (is smart-mobility), type (is New_Startup)

Figure 5: Companies Tagged with ‘clean-environment’ over Sectors 

Data as of 7/27/21, 2:34 PM

Filtered by active (is 1), visible (is 1), tag_name (is clean-environment), type (is New_Startup)








Welcome to Scale-Up NZ’s first data dive! Scale-Up NZ’s data reveals industry insights, and identifies commercialisation and collaboration opportunities. Our series of in-depth articles will showcase these benefits using specific industry examples. This first in our data dive series explores Scale-Up NZ ‘tags’, and what they reveal about New Zealand’s CleanTech innovators. ‍

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